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Name:  Dr.P.S.Valarmathy 

Designation: Principal / Director

Qualification: M.Com., M.Phil.,Ph.D.,MBA.

Specialisation: Finance

Teaching Experience: UG       33 Years ;           PG       17 Years

Research Contributions:

  • Undertaken Consultancy Project for TANISHQ "Brand Awareness of TANISHQ- A study in Virudhunagar District"during July 2017- August 2017
  • Editor and pioneer, Journal of Empirical Research in Management, ISSN No.ISSN    2249 – 1864  (2011- 2013)
  • Principal Investigator of AICTE funded Research Promotion Scheme “Feasibility Study on Eradication of Polythene Bags” from December 2010 – December 2012 (Grant received Rs.425000/-)
  • Organised as Principal Investigator AICTE sponsored SDP Program“Data Analysis for Management Research” with AICTE fund Rs.2,00,000 from 6th June to 19th June 2010.
  • Undertaken Consultancy project for ‘Sri Lakshmi Agro Foods Pvt. Ltd. (Udhaiyam Brand) during Oct. 2009 to March 2010.

Publications in Impact factor Journal

  • “Eradication of Plastic Carry Bags- Shop Owners Perceptionic” published in Indian Journal of Marketing, Volume 45, Issue 2, February (2015) Page31-40 – ISSN 0973-8703, IC Value (2013) – 7012, NAAS Rating – 3.89, indexed in scopus.
  • “Eradication of Plastic Carry Bags- Perception of the Public” published in International Journal of Management, Volume 5, Issue 3, March (2014) Page28-35 - Jounal Impact factor 7.2230 calculated by Global Institute for Scientific Information (GISI)

Other Publications: International Journals     National Journal      Conference Proceedings

                                                5                               7                                     8

Paper Presentations in National & International Conferences:        7

Faculty Development Programme:

  1. Faculty Development Program in Entrepreneurship Orientationorganised by Centre for Entrepreneurship Development, Madurai from 17th March to 30th March, 1997.
  2. Data Analysis for Decision making using SPSS organised by VIT Business School, Chennai & SPSS South Asia on 27-28 January, 2011.
  3. Optimisation Techniques for Multi Criteria Decision Making Models organised by Thiagarajar College of Engineering College, Madurai on 10-11 August, 2012
  4. Enhancing Research Skills in Finance organised by Department of Management Studies, IIT, Madras on 7-9, Jan, 2013
  5. Faculty Development Program on Research Methodology & Multi Variate – Panel Data Analysis & Modeling organised by the Research & Post graduate department of Commerce, Kuriakose gregorios College, Kottayam on 16-17, May 2013.

Refresher Course : 

  1. Functional Management, conducted by Academic Staff College, Madurai Kamaraj University, 19th Jan 1999 to 10th Feb 1999.
  2. Certificate Course in Women Studiesconducted by the Valliammal Institution & Dept of Gandhian studies and Ramalinga Philosophy, Madurai Kamaraj University, Madurai , October – March 2000 .
  3. Recent trends in Commerce Education, conducted by Academic Staff College, Madurai Kamaraj University, 29th Aug 2001 to 18th Sep 2001.
  4. Statistics for Commerce, conducted by the Research Center in Commerce, Scott Christian College, Nagercoil, 1st Nov 2003 to 22nd Nov 2003.

e-mail id:

Phone: 04562 232641